Using Facebook To Grow Your Dental Practice – Ep. 14

For several years, Dr. Colin Lathrop has honed his skills working as a dentist in the Houston area and built up a loyal clientele who appreciate his friendly chairside manner and outstanding skill in all aspects of dentistry.

If you’re unfamiliar with Dr. Lathrop’s approach, his philosophy is to treat each patient individually — not according to a cookie-cutter “one-size-fits-all” dental regimen.

His simple, but effective approach to his patients also rings true in his business and his marketing.

Here are a few things you’ll discover in today’s episode:

• Why you might not want to start your own practice or buy into one at the two-year mark out of school
• How to find the perfect location for your dental practice and family (that creates a one of a kind connection with the community)
• The top things that can contribute to the growth of your practice (and how to get an unordinary amount of exposure)
• What not to do with your Facebook marketing (miss this, and you’re sure to come off as boring and scare off potential patients)
• How to make it fun for your staff to contribute to your marketing (and how to know who on your staff can help drive your social media efforts)

Quotes:

• “If they like you, then they’ll accept treatment from you.” – Dr. Lathrop
• “You want to show that you’re fun, nice, and trustworthy. You have to be unique about it.” – Dr. Lathrop

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