our story

Miami Personal Injury Attorney Michael D. Redondo

welcome to Tooth & Coin

Back in August of 2013, Jonathan VanHorn started DentistMetrics as a one-man consulting company. The idea was to focus on the dental industry, and with that niche in mind, be able to provide advice that applied directly to the unique needs of dentists. 

Jonathan always had a knack for numbers. He even considered becoming a math professor when he was younger. But the nature of small business appealed to him, and he saw that same drive in the dentists he would eventually build a business around helping. 

DentistMetrics has made a few transformations over the years. From a one-person consulting company to a niche CPA firm with 25 employees and 325 clients across the country, we now go by Tooth & Coin. And we’re committed as ever to empowering doctors to take control of their businesses.

Our Award Winning Team

Tooth & Coin is proud to have a dream team that not only delivers superior service and unprecedented results to our doctors, but is also recognized for their contributions. Here are just some the industry awards that have recently recognized members of the Tooth & Coin team!

Arkansas Business
40 Under 40, Class of 2019

Jonathan VanHorn

American Institute of CPAs
2020 Outstanding Young CPA Award

Joseph Rugger

With you through every stage of ownership.

Whether you’re starting your practice from scratch, acquiring from another doctor, or running an established institution, we can help you run your business better.

Why we do what we do

Tooth & Coin aims to take the pressure of business ownership off your plate by allowing you to completely automate and outsource your bookkeeping, financial reporting, and taxes. We also offer coaching, advisory and education to our doctors to help them better understand every element of their businesses and run more successful practices.

understanding your
Dental Practice

From basic accounting and tax services to business coaching, advisory and education, Tooth & Coin has the services and resources to help you run the business side of your dental practice.

taxes for dental practices

Taxes are a completely different animal when you become a business owner. Our team of dental CPAs specializes in dental practice ownership and commonly find over $50,000 in tax savings opportunities for dentists who are new to tax planning. We'll find the deductions you never knew to look for!

Tackle Your Taxes

Dental Practice Accounting

Leave the number crunching to us! When you outsource your accounting to Tooth & Coin, you can set better practice goals and save 15-20 hours per month. You'll be able to refocus that time toward your dental practice and do more of what you love.

Crunch the numbers

profit advisory for dentists

Running a business is tough, especially when your focus is on providing exceptional dental care to your patients. Profit Advisory offers a hands-on approach to help you achieve your financial goals. From creating budgets to implementing bonus structures Tooth & Coin keeps you on track.

Hit your goals


Did dental school teach you how to run a business? Of course it didn't. That's exactly why Tooth & Coin Academy offers a library of video content, tutorials, and training materials that will educate you on the fundamentals of business ownership. It's everything you didn't learn in dental school.

understand your business

Ready to build a business that leaves a mark?