Episode 85: Mastering The Art of Dental Insurance, Negotiation, And Carrier Relationship Management With Harold Gornbein

Episode 85: Mastering The Art of Dental Insurance, Negotiation, And Carrier Relationship Management With Harold Gornbein

As technology continues to transform the dental industry, the world of insurance and credentialing has become increasingly complex. As a result, dentists are spending more and more of their valuable time trying to figure things out.

And if we’re being honest, most dentists don’t exactly get excited about dealing with insurance and properly codifying their services.

Which is why I’m so excited about today’s SYDP guest Harold Gornbein, Harold is a partner of Apex Reimbursement Specialists, which helps put money back in dentists pockets and saves tons of the time in the process.

With over 20 + years of dealing with insurance, Harold knows exactly what it takes to give dentists the winning edge. I think you’ll enjoy his refreshingly honest take on the world of insurance and negotiation.

Want to learn more about negotiation? Check out Harold’s super helpful 5 Steps To Negotiating PPOs Guide here.

Here are a few things you’ll discover in today’s episode

  • How to get the most reimbursements back from insurance companies.
  • The mistakes most dental practices make that can cost your practice tens of thousands of dollars.
  • The proper way to codify your services, and why it’s so important.
  • How to put money back into your practice have it work for you.
  • The biggest lessons Harold has learned from dealing with insurance for over 20 years.

And much more.

This Episode Was Brought To You By…

As a CPA for dentists, I get a lot of questions about which banks offer both the best rates and service for current and future practice owners and I virtually always recommend Bank of America. As such, I’ve teamed up to with Bank of America because I believe they are the best at what they do and want to help you get the best dental loan possible.

If you’re interested in learning more based on what I discussed on the show, simply text “BankLoan” to the number 33444, and I’ll put you in touch with my direct contact at BOA. There’s no catch, or obligation if you decide it’s not for you after learning more. I’m also happy to answer any questions you might have.

Full disclosure — If you move forward with this goes to help me continue making the Start Your Dental Practice podcast the best podcast and resource for dental practice owners.

Free Episode Bonus

A special thanks to Harold coming on the show. Just making a few tweaks in how you deal with insurance and negotiations can have a lasting effect on your practice’s bottom line.

As a bonus for today, Harold has shared his 5 Steps To Negotiating PPOs Guide, which is super valuable regardless if you’re a new practice owner, or have been around the block a few times.

I highly suggest you take a look.

Click here to access bonus.


“Everyone needs to understand, the time frame for credentialing negotiations are 30-90 days.”  -Harold Gornbein


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Bonus Section

Learn The 5 Steps To Negotiating With PPOs

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