From Dental Lab to Software Innovator: How One Entrepreneur Helped Dentists Break Free from PPOs

October 3, 2025

From Dental Lab to Software Innovator: How One Entrepreneur Helped Dentists Break Free from PPOs

On the latest episode of Tooth and Coin, we revisit a conversation with Jordon Comstock, founder and CEO of BoomCloud, a leading platform for dental membership plans. Jordon’s journey into dentistry wasn’t traditional. He began his career working in a dental lab and soon discovered how technology could transform the way practices operate.

While helping labs and practices with marketing and websites, he noticed a recurring theme: dentists were frustrated with PPOs. They were facing shrinking reimbursements, thinner margins, and an uphill battle to maintain profitability. Jordon quickly realized the issue wasn’t just clinical. It was systemic.

That realization led him to explore a solution that would change the way practices think about patient loyalty and recurring revenue: membership programs.

Discovering Membership Plans

While working in dental marketing, he visited a client who had developed their own membership program for patients. Around the same time, he had just finished reading The Automatic Customer by John Warrillow, a book all about building recurring revenue streams.

The timing couldn’t have been better. Here was a dental office generating predictable monthly income, building loyalty, and boosting profits—all without relying on insurance companies.

There was just one problem.

They were managing everything with Google Docs, including patient financial data.

Not only was that unsecure, but it was also unsustainable as the program grew. That pain point planted the seed for what would become BoomCloud, a software platform designed to help practices easily create, manage, and scale their in-house membership plans.

The Biggest Roadblock: Administration Overload

When dentists tried to run membership programs on their own, two major issues came up:

Manual Payment Processing
Staff members were running credit cards by hand every month or year, then logging everything into spreadsheets. As programs grew, this became impossible to manage.
Tracking Patient Benefits
Practices wanted a simple way to record which services patients had used and which were still available—something insurance companies had trained patients to expect.

The result? Teams burned out, programs stalled, and valuable growth opportunities slipped away.

BoomCloud solved this with automation: recurring billing, payment alerts, benefit tracking, and patient self-service portals. What once was an administrative burden became scalable and profitable.

What Makes a Successful Membership Program?

Not every practice that launches a membership plan sees instant success. But after years of working with dental offices, some common traits stand out:

Data-Driven Decisions: Practices pull reports from their PMS to identify uninsured patients (the “low-hanging fruit”).
Marketing Mindset: They treat the program like a service worth promoting through direct mail, Facebook ads, or internal campaigns.
Team Buy-In: When office managers and staff are excited and incentivized, patients hear about the program consistently.

One practice even signed up over 200 patients in a single month by combining smart marketing with an empowered team.

Going Beyond Memberships

BoomCloud has grown beyond just membership management. Practices now use the software to:

Offer In-House Patient Financing: Automated monthly payments with optional interest, helping patients say yes to treatment while creating an additional revenue stream.
Manage Patient Contracts: Digital agreements are securely stored and easily accessible.
Integrate With Websites: Patients can sign up online and access their membership dashboard anytime.

In short, it gives practices tools to generate recurring revenue, stronger patient loyalty, and higher margins without relying on PPOs.

Final Thoughts

Dental insurance has long been a thorn in the side of private practices. But with the rise of membership programs, dentists finally have an alternative that benefits both patients and the practice.

The key is scalability. Without the right system, membership programs quickly overwhelm staff. With the right software, they become one of the most profitable and predictable parts of a dental practice.